Some high-end retail stores that distribute mail-order catalogs will prominently offer some very high priced goods for sale (for example, a luxury sports car with gold- plated interior trim) in addition to their regular line of merchandise. Behavioral economists argue that the stores do not really plan to sell these goods, but they use these items to provide the customers with a high reference point for the prices of the other goods in the catalog. This practice is an example of: .A. the endowment effect. B. loss aversion. C. anchoring. D. sunk cost fallacy

Option C

This practice is an example of: anchoring

Anchoring is the effectiveness of unrelated knowledge, such as the acquisition cost of safety, as a reference for estimating or predicting an unknown value of a financial means. Anchoring can be prompt with applicable metrics, such as valuation multiples.

During decision making, anchoring transpires when individuals use a fundamental piece of information to obtain consequent judgments. Once an anchor is established, other judgments are formed by adjusting incessantly from that anchor, and there is a preference proceeding evaluating other information encompassing the anchor.