Business, 04.03.2020 05:59, jesusvillar47

Cremics, a multinational drug manufacturing company, used a saffron trident in a promotional campaign for one of its drugs in India. The saffron trident, a religious symbol in India, was meant to indicate the three levels of efficacy of the drug but mistakenly conveyed a religious message to Indians. This miscommunication indicates a problem associated with which of the following steps of an international communications process? Group of answer choices

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Cremics, a multinational drug manufacturing company, used a saffron trident in a promotional campaig...