Relationships marketing is one of the hottest trends in marketing today. Experts have defined the term in many ways – but the bottom line is always “getting to know your customers (clients, publics, etc.) better so you can meet their wants and needs better.”
Keep a record of the next four transactions in which you participate, and classify each one as very satisfying, satisfying, adequate, dissatisfying, or very dissatisfying. For those experiences that you found dissatisfying, what could the company or salesperson have done better? For those that you find satisfying, what specific factors led to your satisfaction