Zenya is the founder of an online service that allows users to rent out spare rooms in their homes. She has hired a number of extremely bright employees whose opinions are central to the company's success in the fast-paced online services industry. Which type of strategic management process would be most likely to fully utilize the strengths embodied by her team and position the company to capitalize upon autonomous actions and serendipity?

strategic planning

ad-hoc planning

strategy as planned emergence

scenario planning

Strategy as planned emergence

Explanation:

As per Mintzberg's strategic planning framework, strategies either emerge out of existing plans or are a consequence of a deliberate action.

Strategy as a planned emergence refers to those strategies which did not pre-exist or which were deliberately created , rather emerged as a consequence of a business problem or as a reaction to a business situation.

In the given case, Zenya has created an online service whereby users can rent out the spare rooms of their houses. She appointed qualified employees for opinion and recommendations.

In the given case, emergent strategy is suggested so as to fully utilize the strengths of her team and enable the company to make the most of the independent actions and opportunities.  

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