Procter & Gamble is a consumer products company. It launches many new products every year. The people who develop each new product must understand consumer tastes, distribution, manufacturing, marketing, accounting, and legal issues. P&G uses teams because the group members

Synergize to overcome their interdependent constraints in order to achieve their common goal

Explanation:

First, for Procter and Gamble to develop these money new products yearly it needs to bring together the various function s of many departments including manufacturing, Research and Development, Marketing, Accounting and even the legal team. Such an organisation cannot engage all the members of each of these units, hence, it will need to develop teams made up of key personnel from the various units.

Since the goal of the team is to develop a new product (common goal), they can then overcome their individual departmental differences in ordre to achieve the goal. This is easier than involving whole departments in the development process.

rational decision making is a multi-step process for making choices between alternatives. the process of rational decision making favors logic, objectivity, and analysis over subjectivity and insight. the word “rational” in this context does not mean sane or clear-headed as it does in the colloquial sense.

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