Business, 02.03.2020 23:06, lovebrain123
A strategy to be the industry's overall low-cost provider tends to be more appealing than a differentiation or best-cost or focus/market niche strategy when
a. there are many ways to achieve product differentiation that buyers find appealing.
b. buyers use the product in a variety of different ways and have high switching costs in changing from one seller's product to another.
c. the offerings of rival firms are essentially identical, standardized, commodity-like products.
d. entry barriers are high and competition from substitutes is relatively weak.
e. the market is composed of many distinct segments with varying buyer needs and expectations.
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