The marketing manager at Frizzles' Eateries targets customers who are working to lose weight but who still want to dine out. The restaurant chain offers a wide variety of low-fat, low-calorie meals that appeal to dieters. Frizzles' approach is best referred to as segmentation. A) age and life-cycleB) user statusC) benefitD) demographicE) geographic

C) benefit

Explanation:

Marketing segmentation is the process by which potential consumers are grouped based on shared characteristics. Benefit segmentation is grouping of customers based in the benefit they stand to gain from use of a product, there is emphasis on the advantages or benefits a customer will get.

The marketing manager at Frizzles' Eateries is targeting a segment of people that want to reduce weight. He will present his products a wide variety of low-fat, low-calorie meals that has the benefit of weight reduction.

answer(8,000.)