Identify a nonprofit organization that might use marketing research and describe one example of a meaningful research project that could be conducted. Identify the steps it should undertake in this project.

Identifying a nonprofit organization that might use marketing research as below

Memorial Healthcare Trust – This is an NPO (Non Profit Organization) which formed a memorial trust to provide healthcare to the people, so that people get better healthcare at lower rates.

Memorial Healthcare Trust can explore the research program for conducting the research for getting the adequate market analysis and interpretation for the organizational objectives and goal.

Describing one example of a meaningful research project that it might conduct is as below

Research Project – Research the growing habit disorder among the young generation in the nation, which can create potential chronic diseases and significantly impact the young generation on large scale.

The purpose of the above research program will be to research and analyze the growing habitual disorder among the young generation so that we can understand it and preventing program can be explored so that we can help the young generations to avoid falling in chronic disease.

The Research program will follow the steps in this project will be as below

Step 1- Define the Research Program.

Step 2- Seek the sponsor for the Research program and organize Budget.

Step 3- Define the research objectives.

Step 4- Select the Research method – Survey method

Step 5- Select the Research Agency for Research program

Step 6 – Complete the Research program

Step 7- Release the research report

Explanation:

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