The 5 Cs of Pricing Read the overview below and complete the activities that follow. Different firms embrace different goals. Consequently, these goals affect the pricing strategy. Pricing of a company's products and services should support and allow the firm to reach its overall goals. In this activity, you will be asked to differentiate between pricing orientations. CONCEPT REVIEW: Each firm embraces objectives that management believes will make the firm more successful. These specific objectives usually reflect how the firm intends to grow. Do managers want it to grow by increasing profits, increasing sales, decreasing competition, or building customer satisfaction? These questions are answered by a firm's choice of pricing strategy. Match each company type to the appropriate orientation.1. Movie Theater 3. Shoe Compnay2. Grocery Store 4. Golf Course
Customer Orientation Competitor Orientation Profit Orientation Sales Orientation

Areview of the ledger of sheridan company at december 31, 2017, produces these data pertaining to the preparation of annual adjusting entries. 1. prepaid insurance $19,661. the company has separate insurance policies on its buildings and its motor vehicles. policy b4564 on the building was purchased on july 1, 2016, for $13,290. the policy has a term of 3 years. policy a2958 on the vehicles was purchased on january 1, 2017, for $8,586. this policy has a term of 18 months. 2. unearned rent revenue $468,720. the company began subleasing office space in its new building on november 1. at december 31, the company had the following rental contracts that are paid in full for the entire term of the lease. term (in months) number of leases date monthly rent nov. 1 8 $5,450 6 dec. 1 6 $8,630 4 3. notes payable $43,200. this balance consists of a note for 6 months at an annual interest rate of 7%, dated october 1. 4. salaries and wages payable $0. there are 9 salaried employees. salaries are paid every friday for the current week. 6 employees receive a salary of $620 each per week, and 3 employees earn $755 each per week. assume december 31 is a wednesday. employees do not work weekends. all employees worked the last 3 days of december. prepare the adjusting entries at december 31,2017.