Marketing research refers to:
A. the process of defining a marketing problem and opportu...
Marketing research refers to:
A. the process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions.
B. the use of information technology to find objective solutions to a marketing problem.
C. the process of systematically collecting and analyzing information in order to define a marketing problem.
D. the science of using observable human behavior in order to identify and solve marketing problems.
Answers: 2
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