Which of the following is an example of a mission statement?
1) "to offer the lowest prices on new hardcover books, anywhere in the world"
2) "to become a beacon of hope for those suffering from mental hardship"3) "to engage in business practices that are not only legal but also ethical"4) "to make education accessible to everyone in the world"5) "to create a world where the family farm is valued over the large-scale production of agribusiness"

1)

Explanation:

It is both easy to mistake a company's mission for its vision and to differentiate then. It´s simple: the company mission is grounded on the present, on what it could now for its customers. The company vision is what it hopes to become in the future, serving as a guideline for present actions and strategies. The first alternative, “to offer the lowest prices on hardcover books”, is a mission, its something that can be done now. The other alternatives are visions (alternatives 2, 4 and 5) or values (alternative 3).

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