Business
Business, 27.02.2020 05:17, kelseiroll9759

While shopping for a new dress to wear at her high school reunion, Gemma buys an expensive designer dress because of the prestige associated with the designer brand. She wants to convey to her old classmates that she is rich and successful. Gemma most likely decided on the dress on the basis of .
a.
hedonic criteria
b.
enduring involvement
c.
conjoint analysis
d.
temporal factors

answer
Answers: 1

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