When Nabisco sells its cookies, it must consider who the consumer, the decision maker, and the buyer is in each household. Often different members play various roles in the purchase of Nabisco's cookies.

family

Explanation:

The six main roles in the buying process are:

initiators: Who had the idea of purchasing the cookies? The children or the mother. users: Who is going to eat the cookies? If it was my house probably everyone would be considered a user, but generally their main target are children, so we can assume that the children are the users. influencers: Who will try to impose their opinion over the other's? The children definitely. buyers: Who will actually purchase the cookies? Generally the mother or both parents.deciders: Who makes the final decision? The mother obviously.gatekeepers: in my family no one really really controls the information, we don't have a secretary, even though it would be useful sometimes.