This activity is important because managers face the difficult task of planning, implementing, and evaluating marketing programs once the firm has decided to compete in the global market. As marketing mangers develop the marketing program, they must balance the cost savings of standardization against the benefits of customization. The goal of this exercise is to demonstrate your understanding of the different types of product and promotion strategies firms utilize as part of their global marketing programs.

Match the following definitions to your vocabulary words. 1. separation from a main group to form a new group as a result of disunity ethnic 2. group of people that share a distinctive race, culture, heritage, or nationality discrimination 3. removal of legal and social barriers which impose separation of groups integration 4. practice that treats equal people unequally; denial of opportunities to compete for social and economic rewards stereotyping 5. acting in a biased manner; using prejudicial thinking segregation

You and your new australian bride matilda, are applying for a loan and are required to submit a balance sheet with your net worth. you own a 2008 toyota camry that you bought last month for $9,995. the kelly blue book value for this car is $13,995. you owe $8,150 on the car loan for the camry. you pay off your visa credit card every month and have not paid any credit card interest this year. the current visa credit card balance is $3,522, and the next statement is due in 15 days. you have a student loan balance of $6,500. you presently have $425 in your checking account and $1,540 in your savings account. you own 100 shares of ibm stock that you purchased for $85.50 per share. one share of ibm is now selling for $158.42. you own computers and other electronics that you purchased for $4,100 but could probably sell today on e-bay for $1,800. your gross income is $80,000 per year. what is your current net worth? (see wb ch. 2 example 2.3)

Which of the following is true of website content? it should be refreshed periodically to keep customers coming back. once the content has been written and proofread it shouldn't be changed. grammatical errors are not a problem because the customer visits the site to purchase a product, not check the site's grammar. it should be limited to text and shouldn't include multimedia.