Nakeisha wants to purchase some new make-up, but she wants something different from what she is currently using. Since she has experience with this product, she just thinks of the other products she has tried and decides to purchase one of those. Which type of information search has Nakeisha performed?a. internal search. b. external search. c. primary search. d. secondary search. e. evoked search.

Which of the following is true of the strategy of planned and unplanned change in global marketing? a) cultural congruence involves deliberately changing certain aspects of culture to meet marketing goals. b) all marketing efforts require planned or unplanned change in order to be accepted. c) planned change involves marketing products similar to the ones already on the market. d) the first step in bringing about planned change in a society is to remove obstacles for acceptance of a product. e) social planners gained the acceptance of protein-rich diets among the peoples of underdeveloped societies using the strategy of planned change.