1. Choose a type of company that would have sales people, and then answer the following questions about it. TIP: Choose a type of company that you would be interested in working for or starting up yourself.
a. Describe the product the company sells. (1-3 sentences. 2.0 points)
b. Which needs in Maslow's hierarchy does this product appeal to? Why would customers want this product? (1-5 sentences. 3.0 points)
c. Describe the role a sales person would play in selling this type of product. How much help would customers be likely to need from the sales person? (1-3 sentences. 3.0 points)
d. What sales methods do you think would work best for selling this product? TIP: Would you sell the product online, over the phone, in a store, etc.? (1-5 sentences. 2.0 points)
e. Describe the methods you would use to pay and motivate sales people to sell this product. Would you use sales quotas or a particular type of commission structure? Why or why not? (1-5 sentences. 2.0 points)
f. What price do you think the company should charge for this product? Explain what factors you considered in deciding what price to charge. (1-6 sentences. 4.0 points)
g. What pricing strategies do you think would be most successful for this type of product? Describe at least one strategy that would work well for this product, and explain why you believe it would work. TIP: Pricing strategies include psychological pricing, unit pricing, product line pricing, promotional pricing, penetration pricing, and price skimming. (1-6 sentences. 4.0 points)
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