Business, 21.02.2020 20:55, Ryzuko

Currently, the conversion rate of the advertisement campaign is 11%. The conversion rate is the number of conversions (i. e., sales) divided by the total number of clicks. A new advertisement campaign has been proposed and studied. A sample of 10,000 customers clicked the new advertisement and 1,150 of them purchased the product. Do the results of this study support the claim that the new advertisement campaign is more effective than the current advertisement

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Currently, the conversion rate of the advertisement campaign is 11%. The conversion rate is the numb...