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Gary Smith just launched a firm in the sports drink industry. He has decided to focus his efforts on appealing to extreme sports enthusiasts (examples include hang gliders, rock climbers, and parachutists). In Gary's case, extreme sports enthusiasts represent his firm's:
A) target objective
B) object market
C) target market
D) goal objective
E) intention market
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Answers: 2
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Gary Smith just launched a firm in the sports drink industry. He has decided to focus his efforts on...
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