The Hilti construction tool company conducted marketing research and discovered that one of its power tools was too difficult for customers to find and purchase. Hilti redesigned its website information to highlight the tool, retrained its sales staff, prominently featured the tool in trade magazines, and simplified the its purchasing process. What important step in the process did the Hilti company forget to do?

Owns a machine that can produce two specialized products. production time for product tlx is two units per hour and for product mtv is four units per hour. the machine’s capacity is 2,100 hours per year. both products are sold to a single customer who has agreed to buy all of the company’s output up to a maximum of 3,570 units of product tlx and 1,610 units of product mtv. selling prices and variable costs per unit to produce the products follow. product tlx product mtv selling price per unit $ 11.50 $ 6.90 variable costs per unit 3.45 4.14 determine the company's most profitable sales mix and the contribution margin that results from that sales mix.