Bryan works as a salesman for JumboCorp. Last year his sales target was $3 million and this year in an aggressive bid for growth, the company increased the sales quota for all its salespeople to $5 million, although the market for JumboCorp's product had slowed down. In order to meet his target, Bryan bribed an official of a potential customer. In this context, the roots of his unethical behavior can be traced to .a. strong personal ethics among employees.
b. cultural differences of countries.
c. varying ethical standards in different nations.
d. national differences in factors of production.
e. unrealistic performance goals.

The correct answer is the option E: Unrealistic performance goals.

Explanation:

To begin with, in the particular situation that the executive board of a company knows about the market size decrease for its products and still want to encourage their salespeople to encounter a higher target regarding the previous one, then the company is ahead of unrealistic performance goals and should understand the fact that if the employees do not achieve their goals as planned then they might try to play unfair and start to behave unethical because they will not want to lose their job. Therefore that Bryan acted in a an unethical way in order to meet the target established by the company in a particulary drastic situation.

answer; rapid growth in buyer demand and high buyer switching cost;