Business, 17.02.2020 17:21, saraagracee

A product manager is eager to develop a new product idea. To gain approval to do so, the product manager orders the research team to survey a small group of customers that have been briefed on the product concept already and who reacted favorably to it. This type of research effort is known as:

a. Sugging.
b. Advocacy research.
c. Product research.
d. Consumer research.
e. Focus group research.

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A product manager is eager to develop a new product idea. To gain approval to do so, the product man...