Ethan considered three important attributes when deciding where he would do his banking: the convenience of the location, hours of operation, and interest rates for CDs. In this situation, these three attributes are called .a. attribute sets.
b. evaluative sets.
c. evaluative criteria.
d. formative criteria.
e. alternative evaluation.
f. evaluative criteria.

f. evaluative criteria.

Explanation:

There are a number of fundamental criteria that must be used to preliminary evaluate business ideas. The goal is to have a first filter to get the ideas that result in the best projects.

The criteria to consider are:

Demand: Is there an unmet need? How unique is the product? Is there a sustainable differentiation? How is the competition ?, etc.

Staff: Is there an attitude of trust and boldness in the staff? Is there a commitment? Is there passion? Is there honesty and integrity ?, etc.

Operations: Does the revenue model stack costs? Are there any advantages of delivery, resources available? Is there proprietary property? What is the quality of the backup plan ?, etc.

Finance: Are the plan's requirements manageable? Are there possibilities to obtain capital for the launch ?, etc.

Harvest: Will the product or service have high potential value? Is the harvest predictable ?, etc.

Discouraging: Is there any taboo regarding the product? Are there sociocultural barriers ?, etc.

History: What is the profile of the people available (prestige and curriculum of managers)? Do they have a high profile? Do they have a compelling, clear and effective story?

Carpe diem: Compatibility with government objectives? Are there customers, suppliers, potential partners?