An ad for Kool Kids, a kidswear company, is featured in the August issue of a teen magazine, Teen 360. The ad shows children between the ages of 3 and 12 on a ramp. In terms of the response stages of the persuasion matrix, the ad is ineffective in reaching the intended target audience, the parents, because-

The media channel used is inappropriate

Explanation:

An ad for Kool Kids , a kidswear company , is featured in the August issue of a teen magazine , Teen 360 . The ad shows children between the ages of 3 and 12 on a ramp . In terms of the response stages of the persuasion matrix , the ad is ineffective in reaching the intended target audience , the parents , because the media channel used is inappropriate.

Advertisement is way to influencing the people to buy the product . Advertisement may be so influencing that it make people to buy the product even when they don't need that , but the condition is that advertisement should be attractive and it should be showed by proper media channel or we can say the popular media channel.

There are various media channel like radio , social media , television , newspaper. But the most effective media channel is social media , as in today's world people use the social media to the very high extent. Whenever they see any attractive advertisement with an attractive scheme they open that and buy the product .

Advertisement is very useful for any company if it is used properly . It can increase the sell of the company .But the person must have full knowledge about the market. He must know the best media channel which can be used to display the product .

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