Business
Business, 15.02.2020 01:55, frizzy52

CL Inc., a new firm, used mass media to gain traction among customers. The company used sales promotions and public relations to achieve the long-term targets and goals identified by the top management. It also opted for direct marketing on a project to project basis. The assimilation of these various promotional tools is commonly referred to as

a. mobile marketing
b. sales promotion activities
c. integrated marketing communications
d. omnichannel retailing

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Answers: 1

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CL Inc., a new firm, used mass media to gain traction among customers. The company used sales promot...

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