What is codetermination?
a. Process by which both management and the board establish corporate strategic management.
b. The inclusion of a corporation's employees on its board.
c. Occurs when one or more individuals on one board also serve on other boards.
d. Present when all board members are also employed by the corporation.
e. When minority shareholders concentrate their votes

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.