Business, 14.02.2020 17:24, preciosakassidy

Which of the following is true with regard to a market segment? A market segment consists of consumers who respond in a similar way to a given set of marketing efforts. Dividing the market into segments reduces composite demand. Dividing the market into segments decreases the efficiency of the selling process. A market segment consists of consumers with dissimilar needs and preferences. Very few markets have segments.

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Which of the following is true with regard to a market segment? A market segment consists of consume...