Business, 14.02.2020 17:03, alvarezjc20

Harry leads the international marketing department of Myfone, a smartphone manufacturer. Myfone has recently decided to expand its presence in Brazil. As part of the marketing research effort, Harry has decided to use data on competitors provided by independent market research agencies located in Brazil. In the context of assimilating secondary data, which of the following problems is Harry most likely to face?
a. Defining the research problem
b. Communicating the results
c. comparability of data
d. Storage of data

Answers: 1

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Harry leads the international marketing department of Myfone, a smartphone manufacturer. Myfone has...