Karan works as an advertising executive in his company. He has been asked to evaluate the company’s previous advertisement campaigns in order to create a new advertising plan. Karan has to analyze the sales and how much the advertising discount promotions affected these sales. Which evaluation tools can Karan use for his work? Karan should use the to analyze the sales andto analyze the effect of advertising promotions on sales.

Evelyn would like to open a small business that is categorized as a being in the distribution industry. to do this she could open a establishment.

The movement of an economy from one condition to another and back again

If a firm plans to issue new stock, flotation costs (investment bankers' fees) should not be ignored. there are two approaches to use to account for flotation costs. the first approach is to add the sum of flotation costs for the debt, preferred, and common stock and add them to the initial investment cost. because the investment cost is increased, the project's expected return is reduced so it may not meet the firm's hurdle rate for acceptance of the project. the second approach involves adjusting the cost of common equity as follows: . the difference between the flotation-adjusted cost of equity and the cost of equity calculated without the flotation adjustment represents the flotation cost adjustment. quantitative problem: barton industries expects next year's annual dividend, d1, to be $1.90 and it expects dividends to grow at a constant rate g = 4.3%. the firm's current common stock price, p0, is $22.00. if it needs to issue new common stock, the firm will encounter a 6% flotation cost, f. assume that the cost of equity calculated without the flotation adjustment is 12% and the cost of old common equity is 11.5%. what is the flotation cost adjustment that must be added to its cost of retaine