is the difference between the prospective customer's evaluation of all the benefits and all the costs of an offering and the perceived alternatives.
A) Perceived usefulness
B) Failure avoidance rate
C) Total customer benefit
D) Customer-perceived value
E) Competitors' market share rate

D.  Customer-perceived value

Explanation:

Customer-perceived value -

It refers to the method of marketing , where the needs and wishes of the consumers are considered to be very important for the good and services to be successful , is referred to as customer - perceived value .

As when the company creates any product , the likes and dislike of the consumers are always given the priority , in order to get the best results .

Hence , from the given information of the question ,

The correct option is D.  Customer-perceived value .

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