Elvin, a manager at Humble Bee Cereals, is faced with the problem of declining sales. After a thorough examination of the situation, he comes up with two courses of action to boost the sales of the cereals: improve the packaging or offer price discounts. He is aware that each has its advantages and disadvantages. Identify the step of decision making in which Elvin is involved?

As a group is leaving, you ask them if they had a good experience at the restaurant. they mention that they had poor service and their food was cold. a. apologize and ask them to give the restaurant another chance in the future. you tell them that guests usually have a great experience here. b. apologize then ask for the server’s name and immediately notify the manager after they leave. c. apologize for the bad experience and ask them to wait as you call the manager to talk to them. d. apologize for the bad experience and encourage them to complete the customer service survey. this feedback will ensure other guests do not have the same experience.

Read the overview below and complete the activities that follow. apartment complexes often look for ways to recruit new tenants and retain current tenants. although apartment complexes offer the tangible benefit of shelter to their tenants, many apartment complexes also offer additional services to tenants to encourage tenants to stay or to support the rent prices. the following scenario identifies the several service gaps of a company that runs an apartment complex as well as solutions for reducing these service gaps. concept review: customers have certain expectations about how a service should be delivered. a service gap occurs when the delivery of a service fails to meet customer expectations. there are four types of service gaps: knowledge gap, standards gap, delivery gap, and the communications gap. it is important for marketers to identify these gaps and develop strategies for minimizing them. match the example or solution to the appropriate service gap category.1. wait for repairs 5. train employees well2. understand expectations 6. incentives for tenants3. do not overpromise 7. family movie night4. empower employees 8. delayed lawn careservice gap example solutionknowledge gap standards gap delivery gap communication gap

Johnson company uses the allowance method to account for uncollectible accounts receivable. bad debt expense is established as a percentage of credit sales. for 2018, net credit sales totaled $6,400,000, and the estimated bad debt percentage is 1.40%. the allowance for uncollectible accounts had a credit balance of $61,000 at the beginning of 2018 and $49,500, after adjusting entries, at the end of 2018.required: 1. what is bad debt expense for 2018 as a percent of net credit sales? 2. assume johnson makes no other adjustment of bad debt expense during 2018. determine the amount of accounts receivable written off during 2018.3. if the company uses the direct write-off method, what would bad debt expense be for 2018?