Business
Business, 13.02.2020 05:56, geeez65

Which of the following refers to a systematic tracking of consumers' preferences and behaviors over time in order to tailor the value proposition as closely as possible to each individual's unique wants and needs? A. Customer equity B. Share of customer C. Touchpoint D. One-to-one marketing E. Customer relationship management (CRM)

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Which of the following refers to a systematic tracking of consumers' preferences and behaviors over...

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