Allied Cosmos, a cosmetics company, decides to expand its operations to lower-income areas in developing countries. It starts to sell shampoos in smaller packages and caters to the needs of people in lower-income areas. In this scenario, Allied Cosmos is involved in . a. contract manufacturing b. promotion adaptation c. product adaptation d. marketing standardizatio
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Allied Cosmos, a cosmetics company, decides to expand its operations to lower-income areas in develo...
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