In the context of consumer behavior (CB), researchers derive meaning from talking to people and observing their behavior rather than analyzing data in .

The correct answer is (b)

Explanation:

Interpretive research is based on predicting and analysing consumer behaviour based on the socio-historic context. This is an old technique to use historic data to predict human behaviour which is not feasible to apply in today's world because people, their living styles everything has changed. Now, researchers try to predict a phenomenon and consumer behaviour by talking to them rather analysing in a socio-historic context.

the answer would be voluntary exchange -

"the act of buyers and sellers freely and willingly engaging in market transactions. moreover, transactions are made in such a way that both the buyer and the seller are better off after the exchange than before it occurred."

hope this : )

-shy

answer///supply is elastic, and demand is inelastic;