Revenue at a major smartphone manufacturer was $2.2 billion for the nine months ending March 2, up 87 percent over revenues for the same period last year. Management attributes the increase in revenues to a 129 percent increase in shipments, despite a 16 percent drop in the average blended selling price of its line of phones. Given this information, is it surprising that the company’s revenue increased when it decreased the average selling price of its phones?
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