Campbell’s Soup has divided the domestic market into more than 20 re- gions, each with its own sales managers that develop specific advertising and promotional campaigns geared to local market needs and conditions. This is an example of .a) micromarketing b) mass marketing c) ideal targeting d) counter segmentation e) hyper-segmentation

a. micromarketing

Explanation:

Micromarketing -

It is the strategy of marketing , where the advertising is done on the basis of the location and the taste of the people , is referred to as micromarketing .

In this method ,

The ares are bifurcated into small regions , and for each and every region different method of marketing is used , depending on the people and location .

This enables to market the goods and services in a better manner .

Hence , from the given scenario of the question ,

The correct option is a. micromarketing  .

answer; closing the loop;