Choose from any of the consumption-related personality traits to connect your own personal life experience and your understanding of your own traits/behaviors to your openness to trying new products (you only need to choose one, but you may connect more than one): innovativeness, dogmatism, directedness of social character, need for uniqueness, optimum stimulation level, sensation seeking drive, variety or novelty seeking drive, need for cognition, materialism, compulsive consumption drive, ethnocentrism.

Dan mcclure is trying to decide on how many copies of a book to purchase at the start of the upcoming selling season for his bookstore. the book retails at $28.00. the publisher sells the book to dan for $20.00. dan will dispose of all the unsold copies of the book at 75 percent off the retail price, at the end of the season. dan estimates that demand for this book during the season is normal with a mean of 100 and a standard deviation of 42. a. how many books should dan order to maximize his expected profit? b. given the order quantity in part a, what is dan's expected profit? c. the publisher's variable cost per book is $7.50. given the order quantity in part a, what is the publisher's expected profit?