Business
Business, 04.11.2019 13:31, elainestorm5676

In which two market models would advertising be used most often

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Business, 11.07.2019 18:30, lovelyheart5337
Ahardware store will run an advertising campaign using radio and newspaper. every dollar spent on radio advertising will reach 60 people in the "under $30,000" market, and 40 people in the "over $30,000" market. every dollar spent on newspaper advertising will reach 80 people in the "under $30,000" market, and 20 people in the "over $30,000" market. if the store wants to reach at least 102,000 people in the "under $30,000" market and 120,000 people in the "over $30,000" market, how much should it spend on each type of advertising to minimize the cost?
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Business, 17.08.2019 20:20, djgunderson
Which of the following statements about advertising is most accurate? a. advertising can communicate specific product benefits to prospective buyers. b. advertising has limited control as to when and where an advertisement will be used. c. a key advantage of advertising is its ability to use customized interactions. d. advertising can be a very effective âattention getterâ especially for new products, but has little impact for repeat buys. e. advertising is one of the least costly forms of promotion because it reaches a mass market.
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English, 05.10.2019 21:50, kovicicic
From "advertising." encyclopedia britannica. encyclopedia britannica online school edition. encyclopedia britannica, inc., 2013. web. 9 jan. 2013. which sentence is a claim for the need for advertising? in a free-market economy effective advertising is essential to a company's survival, for unless consumers know about a company's product they are unlikely to buy it. in criticism of advertising it has been argued that the consumer must pay for the cost of advertising in the form of higher prices for goods; against this point it is argued that advertising enables goods to be mass marketed, thereby bringing prices down. it has been argued that the cost of major advertising campaigns is such that few firms can afford them, thus these firms to dominate the market;
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Business, 01.11.2019 03:31, JUSTDAN6929
Which of the following statements describes a problem encountered by national advertisers when using spot advertising? a. spot advertising prevents national advertisers from adjusting to local market conditions. b. spot advertising cannot be used as part of the advertiser's cooperative advertising programs. c. spot advertising is typically more expensive than nonnetwork advertising. d. spot advertising is usually characterized by significant variations in pricing and discount policies. e. spot advertising provides advertisers with limited coverage in geographic markets in which they do business.
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