The total combined lifetime value of a company's current and potential customers is called a. customer retention. b. customer equity. c. customer loyalty. d. share of customer. e. market share.

The correct answer is option (B).

Explanation:

According to the scenario, the most appropriate answer is option (B) because customer equity can be defined as the customer's lifetime value toward a company.

While the other options are wrong because of the following reasons:

Customer retention is the strategy to retain the existing customer. Customer loyalty can be defined as the faithfulness of the customer towards the company. Share of customers can be defined as the buying ratio of the product from the total purchase of the company. Market share can be defined as the market value of the company and the ratio it sells compared with other competitors.

$527.7.if the following was the question  $527.7 is the answer.students who are trying to raise funds have an agreement with a local pizza chain. the chain has agreed to sell them pizzas at a discount, which the students can then resell to families in the local community for a profit. it is expected that of the 500 families in the community, at most 70% will buy pizza. based on a survey of their personal preferences, the students believe that they should order no more than 120 cheese pizzas, no more than 150 pepperoni pizzas, and no more than 100 vegetarian pizzas. they also want to make sure that at least 20% of the total pizzas are cheese and at least 50% of the pizzas are pepperoni. they make a profit of $1.45, $1.75, and $1.98, respectively, for each cheese, pepperoni, and vegetarian pizza they resell. how many pizzas of each type should they buy?