is the customer's evaluation of the difference between all the benefits and all the costs of a market offering relative to those of competing offers. a. customer-perceived value b. objective value c. demand d. exchange e. satisfaction

(A) Customer-perceived value.

Explanation:

Objective value is based on facts, observance and results of a specific process. The results observable may be of the advertising efforts, logistics and inventory control, shift in product promotion approach and customer focused approach followed by the firm etc.Demand is the quantity of a particular good, the customers are desiring and willing to purchase at a certain point of time.Exchange refers to a transaction of sale and purchase of a good or service.Satisfaction is the measure of happiness. A customer can be delighted or disappointed with a firm's product.

Now, we are left with Customer-perceived value which is the customer's evaluation of the difference between all the benefits and all the costs of a market offering relative to those of competing offers. A higher customer perceived value can bring customer loyalty and good product feedback to other potential customers, which can make the product seller's prospects bright for the future.