Read steve mckevitt's "everything now" (143) this piece provides background on one of the basic principles of advertising. steve mckevitt everything now.

summarize in your own words the distinction between "wants" and "needs" according to mckevitt.
what is the logic behind maslow's hierarchy of needs?
how does the marketing of products such as computers and bottled water convince consumers that these items are "needs" not "wants" as mckevitt explains?
read julia corbet’s "a faint green sell: advertising and the natural world" (235) and respond to the following questions: (this essay is fairly long so plan ahead--the six concepts corbett outlines in her essay will be a great in analyzing the advertisement you select for the first assignment) corbett

in your own words define corbett's concept of "nature as commodity.
how can some ads using nature as a backdrop be considered to reflect our narcissism? (here you want to explain corbett's concept of "for the pleasure of humans."
in your own words define corbett's concept of "a natural disconnect"