Imagine you own a small gift shop in a popular but remote tourist location. you want to develop an effective marketing strategy to expand your business during the next two years, and have decided to conduct a swot analysis. consider the situation factors listed below, and "drag & drop" (highlight to select, and then cut and paste) them into the appropriate section of the swot analysis grid:

strengths weaknesses

opportunities threats

· you have especially good relationships with many suppliers due to your years in business and your success.

· your business is in a location that is easy to get into and out of.

· it is difficult to hire workers with retail experience in the area.

· wal-mart moves into a town a few miles away.

· the price of gas goes up.

· the highway that they have been talking about for years is finally being built.

· the post office decides to cut deliveries on saturday.

· you are dependent upon a few artists to keep you in stock.

· you have developed a software system that makes online orders extremely easy.

· another gift shop may open next door.

· two new hotels are scheduled for opening next year.

then, examining the entire swot analysis, recommend at least 3 marketing actions you could take to ensure the success of your shop and explain why you believe they will work.