Sales promotion is the use of incentive techniques that create a perception of greater brand value among consumers, the trade and business buyers.
true / false.

.

True

Explanation:

Sales  promotion is a marketing approach that involves the use of attractive short-term measures to increase the demand and sales of a product. Marketers apply sales promotion techniques to persuade customers to buy the products on promotion. In sales promotion, the product is presented as superior and better value for money compared to competitors.

Sales promotion methods include free gifts, discount coupons, loyalty points and cards, free samples, and double discounts. The methods are used to attract customers' attention and encourage them to try out the product. Sales promotions are effective when introducing new products, boosting sales, sale of existing inventory, and attracting new customers

answer; the correct answer to the above statement is (true);

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