Chan handles the distribution network for a company that creates custom-made software for companies. he requires constant feedback about customer needs so he can use this information to upgrade his software. what kind of distribution channel should chan incorporate in order to do justice to the company’s overall service?
a. only deal with wholesalers
b. involve many intermediaries
c. create a long distribution channel
d. create a horizontal distribution channel
e. create a short distribution channel
Answers: 2
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