Richard created an advertisement that included a scientific explanation of how clothes are cleaned beside the image of washing machine. the text covered almost two-thirds of the ad space. the post-testing of the ad found that the customers lost interest in the ad when looking at the amount of text. which advertisement feature should richard have used to create a better ad? richard should have used a. brevity b. complexity c. rigidity and a. fluidity b. precision c. comparability in his ad to make it better.

General widgets, inc., manufactures high-quality widgets. the widget industry is mature and few innovations occur. the widgets have to be built exactly according to particular specifications provided by customers. this requires the use of controlled processes and precise measurements. the company also needs to maintain high efficiency in its production process in order to meet the market demand. for this company, stability is more important than flexibility. which of the organizational cultures is best suited for general widgets? a.) clan culture b.) modern culture c.) hierarchy culture d.) market culture