Business, 03.01.2020 02:31, parkerduncan1230

Amajor challenge in designing marketing communications is being able to grab the attention of the target audience in a crowded media field. which of the following factor(s) contribute to creating this challenge? a. fragmentation of mass mediab. proliferation of alternative ways to reach consumersc. increasing skepticism of consumers in receiving marketers' messagesd. desire of consumers to co-create the meaning of brandse. all of the answers are correct.

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Amajor challenge in designing marketing communications is being able to grab the attention of the ta...