Business
Business, 02.01.2020 22:31, lcy1086526Lisa1026

Southwest airlines and carnival cruises collaborated to market "fly and cruise" specials from major cities to carnival's ports in new orleans, galveston and miami. the collaboration enabled both firms to share the cost of the campaign. this strategy is known as: a. cross-promotionb. cooperative advertisingc. comparative advertisingd. interactive advertising

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