Business, 02.01.2020 21:31, tousif2663
Which of the following states (conditions) does not describe an advantage associated with mass-marketing?
a. a large pool of potential customers exists. b. the wants and needs of individual customers can be more directly targeted. c. scale economies, if achieved, can generate the ability to charge low prices while still remaining profitable. d. firms can still differentiate their brands from the competition through creative promotions. e. scale economies (economies of scale) can potentially be obtained.
Answers: 3
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Which of the following states (conditions) does not describe an advantage associated with mass-marke...
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