Ralph lauren is planning a promotion where it will showcase all of its clothing lines to buyers at retail stores. it also plans to develop a direct marketing campaign that will use social media to introduce its new seasonal styles. ralph lauren is using with the retail showcase and with the social media campaign.

Completing the last paragraph of the question with correct answers:

Ralph Lauren is using push policy with the retail showcase and pull policy with the social media campaign.

Explanation:

Ralph Lauren company makes use of push policy when placing their products on the retail showcase. Push policy involves taking a product towards the intended market or consumers.

Also, Ralph Lauren company makes use of pull policy when promoting it's seasonal styles on social media. Pull policy is a marketing strategy that draws the consumers of a product, to that product.

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