An ad using the positioning strategy
a. is a simple description of a key characteristi...
Business, 28.12.2019 05:31, 19thomasar
An ad using the positioning strategy
a. is a simple description of a key characteristic of the product.
b. is descriptive but it also makes a claim for superiority.
c. identifies something that the product has that all the competitors lack.
d. focuses attention more on the consumer's mind than the product itself.
Answers: 2
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