Sales promotion:

a. is not likely to be used in the market maturity stage of the product life cycle.
b. objectives and situation should determine what specific type of sales promotion is best.
c. should not be needed if a firm has a good mass selling program.
d. objectives should be developed after the other promotion decisions have been made-so the manager knows how much is left in the budget.
e. none of these alternatives is correct.

%of the world's population controls approximately % of the world's finances (the sum of gross domestic products)" quizlket

The cook corporation has two divisions--east and west. the divisions have the following revenues and expenses: east west sales $ 603,000 $ 506,000 variable costs 231,000 300,000 traceable fixed costs 151,500 192,000 allocated common corporate costs 128,600 156,000 net operating income (loss) $ 91,900 $ (142,000 ) the management of cook is considering the elimination of the west division. if the west division were eliminated, its traceable fixed costs could be avoided. total common corporate costs would be unaffected by this decision. given these data, the elimination of the west division would result in an overall company net operating income (loss)

Rosie and her brother michael decided recently to purchase an rv together. they both want to use the rv to take their families camping. the price of the rv was $10,000. since michael expects to use the rv 60% of the time and rosie 40% of the time, michael contributed $6,000 and rosie contributed $4,000. their ownership percentage equals their contribution percentage. which type of property titling should they use to reflect their ownership interest?